The Frisco Pedestrian Promenade will open late afternoon on Friday, June 18. For the second year, the Promenade will transform three blocks of Frisco Main Street, from 2nd Avenue to 5th Avenue, into a pedestrian and bike-only zone with open air dining and shopping. Unlike last summer, 3rd Avenue will be closed to through traffic, but 2nd, 4th, and 5th Avenues will still be available to vehicular through traffic once the Promenade is set up. Parking will also still be available on 3rd Avenue up to Main Street with no through traffic across Main Street though.
Frisco Public Works will close Main Street to vehicular traffic from 2nd Avenue to 5th Avenue at 6:00am on Friday, June 18. Businesses will be able to start setting up in the area designated for their use on Friday, June 18, provided they have signed and submitted a licensing agreement to the Town that allows them to use space on Main Street and the area is ready for set up. The use of this public space is free of charge, but businesses will need to provide their own tables, chairs, displays, and other necessary equipment.
The Promenade will be frequently monitored by Town staff, and the Town will seek continual feedback from businesses to determine what works and what doesn’t in order to make changes as the summer progresses. There is no end date for the Promenade, as it will be constantly assessed and will remain only as long as it is beneficial and the weather allows.
Based on the success of the Promenade during summer of 2020 and on resident and business responses from the March 2021 survey, Council directed staff to re-create the Pedestrian Promenade to honor feedback from the community and support community character. Frisco Town Council also directed staff to incorporate many of the Promenade improvements suggested by residents and businesses in survey responses and comments to Council. These improvements include changes to the bike lane to promote safety; closure of 3rd Avenue due to safety concerns; more attractive fencing; better signage; the addition of public art; aesthetic improvements, including more barrel lighting, shade sails, and planters; and better traffic calming and control on Granite Street.
The Town of Frisco received a $50,000 Revitalizing Main Street grant from the Colorado Department of Transportation (CDOT) in 2020 to build parklets, which allowed businesses to spread their operations onto parking spaces starting in October 2020. The parklets will be used on the Promenade this summer, as they provide comfortable spaces off of the pavement for Main Street guests.
Parklets are still available to businesses.
Interested in a Parklet and/or Having Space on the Promenade?
Feedback and questions regarding use of Main Street and/or parklets by businesses may be directed to Director of Community Development, Don Reimer, at DonR@TownofFrisco.com or at 970-668-9130.